BA9209-International Business Management | |
| UNIT – I INTRODUCTION | |
International Business –Definition – Internationalizing business-Advantages –factors causing globalization of business- international business environment – country attractiveness –Political, economic and cultural environment – Protection Vs liberalization of global business environment.
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| UNIT – II INTERNATIONAL TRADE AND INVESTMENT | |
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and agreements – VIII & IX, round discussions and agreements – Challenges for global business – global trade and investment – theories of international trade and theories of international investment – Need for global competitiveness – Regional trade block – Types – Advantages and disadvantages – RTBs across the globe – brief history.
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| UNIT – III INTERNATIONAL STRATEGIC MANAGEMENT | |
Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio management- global entry strategy – different forms of international business – advantagesorganizational issues of international business – organizational structures – controlling of international business – approaches to control – performance of global business- performance evaluation system.
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| UNIT – IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE MANAGEMENT OF GLOBAL BUSINESS | |
Global production –Location –scale of operations- cost of production – Make or Buy decisions – global supply chain issues – Quality considerations- Globalization of markets, marketing strategy – Challenges in product development , pricing, production and channel management- Investment decisions – economic- Political risk – sources of fund- exchange –rate risk and management – strategic orientation – selection of expatriare managers- Training and development – compensation.
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| UNIT – V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS MANAGEMENT | |
Disadvantages of international business – Conflict in international business- Sources and types of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues in international business – Ethical decision-making.
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| Text Books | |
1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition, Tata Mc Graw Hill, 2009.
2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson Education Asia, New Delhi, 2000. 3. K. Aswathappa, International Business, Tata Mc Graw Hill, 2008. 4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International Business, Thomson, Bangalore, 2005. 5. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Management, Tata Mc Graw Hill, 2006. 6. Oded Shenkar and Yaong Luo, International Business, John Wiley Inc, Noida, 2004. | |
BA9210-Strategic Management | |
| UNIT- I STRATEGY AND PROCESS | |
Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study.
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| UNIT – II COMPETITIVE ADVANTAGE | |
External Environment - Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure - National Context and Competitive advantage Resources- Capabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of Competitive Advantage- Distinctive Competencies-Resources and Capabilities durability of competitive Advantage- Avoiding failures and sustaining competitive advantage-Case study.
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| UNIT - III STRATEGIES | |
The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies - Business level strategy- Strategy in the Global Environment-Corporate Strategy- Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the corporation- Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix - Balance Score Card-case study.
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| UNIT – IV STRATEGY IMPLEMENTATION & EVALUATION | |
The implementation process, Resource allocation, Designing organisational structure-Designing Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic change-Politics-Power and Conflict-Techniques of strategic evaluation & control-case study.
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| UNIT – V OTHER STRATEGIC ISSUES | |
Managing Technology and Innovation- Strategic issues for Non Profit organisations. New Business Models and strategies for Internet Economy-case study
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| Text Books | |
1. Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Strategic Management and Business policy, Pearson Education., 2006
2. Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated approach, Biztantra, Wiley India, 2007. 3. Azhar Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, Third Edition, 2008. | |
| Reference Books | |
1. Fred.R.David, Strategic Management and cases, PHI Learning, 2008.
2. Upendra Hachru , Strategic Management concepts & cases , Excel Books, 2006. 3. Adriau HAberberg and Alison Rieple, Dtrategic Management Theory & Application, Oxford University Press, 2008. 4. Arnoldo C.Hax and Nicholas S. Majluf, The Strategy Concept and Process – A Pragmatic Approach, Pearson Education, Second Edition, 2005. 5. Harvard Business Review, Business Policy – part I & II, Harvard Business School. 6. Saloner and Shepard, Podolny, Strategic Management, John Wiley, 2001. 7. Lawerence G. Hrebiniak, Making strategy work, Pearson, 2005. 8. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management – Concepts and Application, Prentice Hall of India, 2005. | |
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| Marketing Electives | |
| BA9251 | Brand Management |
| BA 9252 | Retail Management |
| BA 9253 | Services Marketing |
| BA 9254 | Advertising and Sales Promotion |
| BA 9255 | Consumer Behavior |
| BA 9256 | Customer Relationship Management |
| Finance Electives | |
| BA 9257 | Security Analysis and Portfolio Management |
| BA 9258 | Merchant Banking and Financial Services |
| BA 9259 | International Trade Finance |
| BA 9260 | Corporate Finance |
| BA 9261 | Derivatives Management |
| BA 9262 | Strategic Investment and Finance Decisions |
| Human Resource Electives | |
| BA 9263 | Managerial Behavior and Effectiveness |
| BA 9264 | Enterpreneurship Development |
| BA 9265 | Organisational Theory, Design & Development |
| BA 9266 | Industrial Relations and Labour Welfare |
| BA 9267 | Labour Legislations |
| BA 9268 | Strategic Human Resource Management and Development |
| Systems Electives | |
| BA 9269 | Database Management System |
| BA 9270 | E-Commerce Technology and Management |
| BA 9271 | Enterprise Resource Planning |
| Operations Elective | |
| BA 9272 | Supply Chain and Logistics Management |
| BA 9273 | Product Design |
| BA 9274 | Services Operations Management |
| Marketing Electives | |
| BA9251 | Brand Management |
| BA 9252 | Retail Management |
| BA 9253 | Services Marketing |
| BA 9254 | Advertising and Sales Promotion |
| BA 9255 | Consumer Behavior |
| BA 9256 | Customer Relationship Management |
| Finance Electives | |
| BA 9257 | Security Analysis and Portfolio Management |
| BA 9258 | Merchant Banking and Financial Services |
| BA 9259 | International Trade Finance |
| BA 9260 | Corporate Finance |
| BA 9261 | Derivatives Management |
| BA 9262 | Strategic Investment and Finance Decisions |
| Human Resource Electives | |
| BA 9263 | Managerial Behavior and Effectiveness |
| BA 9264 | Enterpreneurship Development |
| BA 9265 | Organisational Theory, Design & Development |
| BA 9266 | Industrial Relations and Labour Welfare |
| BA 9267 | Labour Legislations |
| BA 9268 | Strategic Human Resource Management and Development |
| Systems Electives | |
| BA 9269 | Database Management System |
| BA 9270 | E-Commerce Technology and Management |
| BA 9271 | Enterprise Resource Planning |
| Operations Elective | |
| BA 9272 | Supply Chain and Logistics Management |
| BA 9273 | Product Design |
| BA 9274 | Services Operations Management |
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BA9212-Seminar III – Emerging Trends In Management
1. Knowledge Systems and Management.
2. Holistic Marketing.
3. Financial Engineering.
4. Integrated Marketing communications.
5. International HR issues.
6. International logistics and Supply Chain Management.
7. Corporate Governance.
8. Economic and Business Intelligence.
9. Cyber Laws.
10. Intellectual property Rights and global business.
2. Holistic Marketing.
3. Financial Engineering.
4. Integrated Marketing communications.
5. International HR issues.
6. International logistics and Supply Chain Management.
7. Corporate Governance.
8. Economic and Business Intelligence.
9. Cyber Laws.
10. Intellectual property Rights and global business.
gj
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