MBA (sem 2)

BA9221-Operations Management

UNIT – I INTRODUCTION TO PRODUCTION AND OPERATIONS MANAGEMENT

Production Systems – Nature, Importance and organizational function. Characteristics of Modern Production and Operations function. Organisation of Production function. Recent Trends in Production and Operations Management. Role of Operations in Strategic Management. Production and Operations strategy – Elements and Competitive Priorities. Nature of International Operations Management.

UNIT – II FORECASTING, CAPACITY AND AGGREGATE PLANNING

Demand Forecasting – Need, Types, Objectives and Steps. Overview of Qualitative and Quantitative methods. Capacity Planning – Long range, Types, Rough cut plan, Capacity Requirements Planning (CRP), Developing capacity alternatives. Aggregate Planning – Approaches, costs, relationship to Master Production schedule. Overview of MRP, MRP II and ERP

UNIT – III DESIGN OF PRODUCT, SERVICE AND WORK SYSTEMS

Product Design – Influencing factors, Approaches, Legal, Ethical and Environmental issues. Process – Planning, Selection, Strategy, Major Decisions. Service Operations – Types, Strategies, Scheduling (Multiple resources and cyclical scheduling). Work Study – Objectives, Procedure. Method Study and Motion Study. Work Measurement and Productivity – Measuring Productivity and Methods to improve productivity.

UNIT – IV MATERIALS MANAGEMENT

Materials Management – Objectives, Planning, Budgeting and Control. Overview of Materials Management Information Systems (MMIS). Purchasing – Objectives, Functions, Policies, Vendor rating and Value Analysis. Stores Management – Nature, Layout, Classification and Coding. Inventory – Objectives, Costs and control techniques. Overview of JIT.

UNIT – V PROJECT AND FACILITY PLANNING

Project Management – Scheduling Techniques, PERT, CPM, Crashing CPM networks – Simple Problems. Facility Location – Theories, Steps in Selection, Location Models – Simple Problems. Facility Layout – Principles, Types, Planning tools and techniques.

Text Books

1. Aswathappa K and Shridhara Bhat K, Production and Operations Management, Himalaya Publishing House, Revised Second Edition, 2008. 2. Pannerselvam R, Production and Operations Management, Prentice Hall India, Second Edition, 2008. 3. Norman Gaither and Gregory Frazier, Operations Management, South Western Cengage Learning, 2002.

Reference Books

1. Kanishka Bedi, Production and Operations Management, Oxford University Press, 2004.  2. Russel and Taylor, Operations Management, Wiley, Fifth Edition, 2006. 3. Chary S. N, Production and Operations Management, Tata McGraw Hill, Third Edition, 2008. 4. Chase Jacobs, Aquilano & Agarwal., Operations Management, Tata McGraw Hill, 2006. 5. Mahadevan B, Operations Management Theory and practice, Pearson Education, 2007

BA9222-Financial Management

UNIT – I FOUNDATIONS OF FINANCE:

Financial management – An overview- Time value of money- Introduction to the concept of risk and return of a single asset and of a portfolio- Valuation of bonds and shares-Option valuation.

UNIT – II INVESTMENT DECISIONS:

Capital Budgeting: Principles and techniques - Nature of capital budgeting- Identifying relevant cash flows - Evaluation Techniques: Payback, Accounting rate of return, Net Present Value, Internal Rate of Return, Profitability Index - Comparison of DCF techniques - Project selection under capital rationing - Inflation and capital budgeting - Concept and measurement of cost of capital - Specific cost and overall cost of capital

UNIT – III FINANCING AND DIVIDEND DECISION:

Financial and operating leverage - capital structure - Cost of capital and valuation - designing capital structure. Dividend policy - Aspects of dividend policy - practical consideration - forms of dividend policy - forms of dividends - share splits.

UNIT – IV WORKING CAPITAL MANAGEMENT:

Principles of working capital: Concepts, Needs, Determinants, issues and estimation of working capital - Accounts Receivables Management and factoring - Inventory management - Cash management - Working capital finance : Trade credit, Bank finance and Commercial paper.

UNIT – V LONG TERM SOURCES OF FINANCE:

Indian capital and stock market, New issues market Long term finance: Shares, debentures and term loans, lease, hire purchase, venture capital financing, Private Equity.

Text Books

1. M.Y. Khan and P.K.Jain Financial management, Text, Problems and cases Tata McGraw Hill, 5th edition, 2008. 2. I. M. Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 8th edition, 2007.

Reference Books

1. Aswat Damodaran, Corporate Finance Theory and practice, John Wiley & Sons, 2008. 2. James C. Vanhorne –Fundamentals of Financial Management– PHI Learning, 11th Edition, 2008. 3. Brigham, Ehrhardt, Financial Management Theory and Practice, 11th edition, Cengage Learning 2008. 4. Prasanna Chandra, Financial Management, 7th edition, Tata McGraw Hill, 2008. 5. Srivatsava, Mishra, Financial Management, Oxford University Press, 2008.

BA923-Marketing Management UNIT – I INTRODUCTION Marketing – Definitions - Conceptual frame work – Marketing environment : Internal and External - Marketing interface with other functional areas – Production, Finance, Human Relations Management, Information System. Marketing in global environment – Prospects and Challenges. UNIT – II MARKETING STRATEGY Marketing strategy formulations – Key Drivers of Marketing Strategies - Strategies for Industrial Marketing – Consumer Marketing –– Services marketing – Competitor analysis - Analysis of consumer and industrial markets – Strategic Marketing Mix components. UNIT – III MARKETING MIX DECISIONS Product planning and development – Product life cycle – New product Development and Management – Market Segmentation – Targeting and Positioning – Channel Management – Advertising and sales promotions – Pricing Objectives, Policies and methods. UNIT – IV BUYER BEHAVIOUR Understanding industrial and individual buyer behavior - Influencing factors – Buyer Behaviour Models – Online buyer behaviour - Building and measuring customer satisfaction – Customer relationships management – Customer acquisition, Retaining, Defection. UNIT – V MARKETING RESEARCH & TRENDS IN MARKETING Marketing Information System – Research Process – Concepts and applications : Product – Advertising – Promotion – Consumer Behaviour – Retail research – Customer driven organizations - Cause related marketing - Ethics in marketing –Online marketing trends. Text Books 1. Philip Kotler and Kevin Lane, Marketing Management, PHI Learning / Pearson Education 13th Edition, 2008 2. Paul Baisen et al, Marketing, Oxford University Press, 2008. Reference Books 1. Micheal R.Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson Learning, 2000. 2. Duglas,J.Darymple, Marketing Management, John Wiley & Sons, 2008. 3. NAG, Marketing successfully- A Professional Perspective, Macmillan 2008. 4. Boyd Walker, Marketing Management, McGraw Hill, 2002. 5. Dalvymple, Marketing Management, Wiley India Pvt Ltd, 2008. 6. Keith Flether, Marketing Management and Information Technology, Prentice Hall, 1998.

BA924-Human Resource Management UNIT – I PERCEPTIVE IN HUMAN RESOURCE MANAGEMENT Evolution of human resource management – The importance of the human factor – Objectives of human resource management – Inclusive growth and affirmative action -Role of human resource manager – Human resource policies – Computer applications in human resource management – Human resource accounting and audit. UNIT – II THE CONCEPT OF BEST FIT EMPLOYEE Importance of Human Resource Planning – Forecasting human resource requirement – Internal and External sources. Selection process screening – Tests - Validation – Interview - Medical examination – Recruitment introduction – Importance – Practices – Socialization benefits. UNIT – III TRAINING AND EXECUTIVE DEVELOPMENT Types of training methods purpose benefits resistance. Executive development programmes – Common practices - Benefits – Self development – Knowledge management. UNIT – IV SUSTAINING EMPLOYEE INTEREST Compensation plan – Reward – Motivation – Theories of motivation – Career management – Development of mentor – Protégé relationships. UNIT – V PERFORMANCE EVALUATION AND CONTROL PROCESS Method of performance evaluation – Feedback – Industry practices. Promotion, Demotion, Transfer and Separation – Implication of job change. The control process – Importance – Methods – Requirement of effective control systems grievances – Causes – Implications – Redressal methods. Text Books 1. Decenzo and Robbins, Human Resource Management, Wiley, 8th Edition, 2007. 2. Dessler Human Resource Management, Pearson Education Limited, 2007 Reference Books 1. Mamoria C.B. and Mamoria S. Personnel Management, Himalaya Publishing Company, 2007 2. Bernadin , Human Resource Management ,Tata Mcgraw Hill ,6th edition 2006. 3. Eugence Mckenna and Nic Beach, Human Resource Management, Pearson Education Limited, 2007. 4. Wayne Cascio, Managing Human Resource, McGraw Hill, 2007. 5. Ivancevich, Human Resource Management, McGraw Hill 2002. BA9226-Management Information System UNIT – I INTRODUCTION Data, Information, Intelligence, Information Technology, Information System, evolution, types based on functions and hierarchy, System Analyst – Role, Functions. UNIT – II SYSTEMS ANALYSIS AND DESIGN SDLC, SSLC, Systems Analysis and System Design, Tools – DFD – ER – Object modeling, DBMS – RDBMS – OODBMS. UNIT – III INFORMATION SYSTEM Financial, Marketing, Personnel, Production, Materials Information System, DSS, EIS, KMS, GIS, International Information System. UNIT – IV SECURITY AND CONTROL Security, Testing, Error detection, Controls, IS Vulnerability, Computer Crimes, Securing the Web, Intranets and Wireless Networks, Software Audit, Ethics in IT. UNIT – V NEW IT INITIATIVES e- business, e-governance, ERP, SCM, e-CRM, Datawarehousing and Data Mining, Business Intelligence, Pervasive Computing, CMM. Text Books 1. Robert Schultheis and Mary Summer, Management Information Systems – The Managers View, Tata McGraw Hill, 2008. 2. Kenneth C. Laudon and Jane Price Laudon, Management Information Systems – Managing the digital firm, PHI Learning / Pearson Education, PHI, Asia, 2002. Reference Books 1. Gordon Davis, Management Information System : Conceptual Foundations, Structure and Development, Tata McGraw Hill, 2000. 2. Haag, Cummings and Mc Cubbrey, Management Information Systems for the Information Age, McGraw Hill, 2005. 3. Turban, McLean and Wetherbe, Information Technology for Management – Transforming Organisations in the Digital Economy, John Wiley, 2007. 4. Raymond McLeod and Jr. George P. Schell, Management Information Systems, Pearson Education, 2007. 5. James O Brien, Management Information Systems – Managing Information Technology in the E-business enterprise, Tata McGraw Hill, 2002. 6. Corey Schou and Dan Shoemaker, Information Assurance for the Enterprise – A Roadmap to Information Security, Tata McGraw Hill, 2007. 7. Frederick Gallegor, Sandra Senft, Daniel P. Manson and Carol Gonzales, Information Technology Control and Audit, Auerbach Publications, 2007.

BA9226-Applied Operations Research for Management UNIT – I INTRODUCTION TO LINEAR PROGRAMMING (LP) Introduction to applications of operations research in functional areas of management. Linear Programming-formulation, solution by graphical and simplex methods (Primal - Penalty, Two Phase), Special cases. Dual simplex method. Principles of Duality. Sensitivity Analysis. UNIT – II LINEAR PROGRAMMING EXTENSIONS Transportation Models (Minimising and Maximising Cases) – Balanced and unbalanced cases – Initial Basic feasible solution by N-W Corner Rule, Least cost and Vogel’s approximation methods. Check for optimality. Solution by MODI / Stepping Stone method. Cases of degeneracy. Transhipment Models. Assignment Models (Minimising and Maximising Cases) – Balanced and Unbalanced Cases. Solution by Hungarian and Branch and Bound Algorithms. Travelling Salesman problem. Crew Assignment Models. UNIT – III INTEGER LINEAR PROGRAMMING AND GAME THEORY Solution to pure and mixed integer programming problem by Branch and Bound and cutting plane algorithms. Game Theory-Two person Zero sum games-Saddle point, Dominance Rule, Convex Linear Combination (Averages), methods of matrices, graphical and LP solutions. UNIT – IV INVENTORY MODELS, SIMULATION AND DECISION THEORY Inventory Models – EOQ and EBQ Models (With and without shortages), Quantity Discount Models. Decision making under risk – Decision trees – Decision making under uncertainty. Application of simulation techniques for decision making. UNIT – V QUEUING THEORY AND REPLACEMENT MODELS Queuing Theory - single and Multi-channel models – infinite number of customers and infinite calling source. Replacement Models-Individuals replacement Models (With and without time value of money) – Group Replacement Models. Text Books 1. Paneerselvam R., Operations Research, Prentice Hall of India, Fourth Print, 2008. 2. Natarajan AM, Balasubramani P and Tamilarasi A, Operations Research, Pearson Education, First Indian Reprint, 2005. 3. Hamdy A Taha, Introduction to Operations Research, Prentice Hall India, Seventh Edition, Third Indian Reprint 2004. Reference Books 1. Sankara Iyer P, Operations Research, Tata Mcgraw Hill, 2008. 2. Frederick & Mark Hillier, Introduction to Management Science – A Modeling and case studies approach with spreadsheets, Tata Mcgraw Hill, 2005.  3. Gupta P.K, Hira D.S, Problem in Operations Research, S.Chand and Co, 2007. 4. Kalavathy S, Operations Research, Second Edition, Vikas Publishing House, 2004. 5. Richard Broson , Govindasamy & Naachimuthu , Operations Research, Schaum’s outline series, II Edition, 2000.

BA9227-Business Research Methods

UNIT – I INTRODUCTION

Business Research – Definition and Significance – the research process – Types of Research – Exploratory and causal Research – Theoretical and empirical Research – Cross –Sectional and time – series Research – Research questions / Problems – Research objectives – Research hypotheses – characteristics – Research in an evolutionary perspective – the role of theory in research.

UNIT – II RESEARCH DESIGN AND MEASUREMENT

Research design – Definition – types of research design – exploratory and causal research design – Descriptive and experimental design – different types of experimental design – Validity of findings – internal and external validity – Variables in Research – Measurement and scaling – Different scales – Construction of instrument – Validity and Reliability of instrument.

UNIT – III DATA COLLECTION

Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs Observation – Experiments – Construction of questionaire and instrument – Validation of questionaire – Sampling plan – Sample size – determinants optimal sample size – sampling techniques – Probability Vs Non–probability sampling methods.

UNIT – IV DATA PREPARATION AND ANALYSIS

Data Preparation – editing – Coding –Data entry – Validity of data – Qualitative Vs Quantitative data analyses – Bivariate and Multivariate statistical techniques – Factor analysis – Discriminant analysis – cluster analysis – multiple regression and correlation – multidimensional scaling – Application of statistical software for data analysis.

UNIT – V REPORT DESIGN, WRITING AND ETHICS IN BUSINESS RESEARCH

Research report – Different types – Contents of report – need of executive summary – chapterization – contents of chapter – report writing – the role of audience – readability – comprehension – tone – final proof – report format – title of the report – ethics in research – ethical behaviour of research – subjectivity and objectivity in research.

Text Books

1. Donald R. Cooper and Pamela S. Schindler, Business Research methods ,9th Edition, Tata Mc Graw Hill, 2006. 2. Alan Bryman and Emma Bell, Business Research methods, Oxford University Press, New Delhi, 2008. 3. Uma Sekaran, Research methods for Business, Wiley India, New Delhi, 2006. 4. K. N. Krishnaswamy, Appa Iyer Sivakumar and M. Mathirajan, Management Research Methodology, Pearson Education, New Delhi, 2006.

BA9228-Business Application Software - II ERP Financial accounting Financial accounting delivers tools and reports that enable you to manage all financial processes, including: Chart of accounts -- Allows you to define all accounts and their hierarchical relationships Journal entries -- Allows you to enter or find manual journal entries and automatically allocate each transaction to a project or profit center Transaction templates -- Enables you to save time and prevent mistakes when entering manual journal entries Recurrent journal transactions -- Lets you create your own set of recurrent transactions, including automatic frequency reminders Exchange rate differences -- Adjusts foreign currency accounts to the changes in your local currency Trial balance report -- Displays account balances and transactions, enabling you to view all your financial reports in any desired currency and in each detailing level Profit and loss report -- Displays income and expenses in the conventional way used by accountants Balance sheet -- Displays assets and liabilities in the conventional way used by accountants Comparative reports -- Allows all reports to be displayed in a comparative view between months, quarters, years, or any other period Financial reports designer -- Gives you the power to create unlimited financial reporting templates Bank transactions Bank transactions help you handle all your financial processing, with tools for: Receipt -- Records any payment term given to you by a customer, such as checks, credit cards, cash, or bank transfers Payment to supplier -- Issues a payment to suppliers, allocates payments to open purchase invoices, and automatically prints the check Deposits -- Enables you to deposit cash, credit cards, or checks to the bank Deferred checks -- Automatically displays the deferred checks that should be deposited that day Checks for payment -- Issues checks for vendors, employees, or other creditors -- and can write and print a check, and update the creditor balance accordingly Sales and Distribution From price quotes to invoicing and payment, sales and distribution helps you complete your entire sales cycle with the following tools and capabilities: Quotation -- Allows you to automatically issue a price quote to customers, measure gross profit for the quotation, update stock levels, and report the customer's current balance Order entry -- Enables you to enter customer orders, automatically reserve the item ordered, and notify your warehouse of the delivery Date Delivery notes -- Enables you to order merchandise related to a quotation and update stock balances Returns -- Lets you record stock entry returned from clients Invoicing -- Automatically creates the invoice and records the stock and journal transactions, while issuing an automatic receipt in case customers are paying any part of their bill instantly Sales Opportunity Management Sales opportunity management records every sales opportunity, from the first phone call to the successful close of a transaction. Users can enter various details concerning the opportunity, including the source, potential, closing date, competitors, and activities. As soon as the first relevant quotation is created, users can link it with the opportunity to simplify later tracking and analysis. Capabilities and processes include: Reports Allow you to analyze opportunities by lead source, territory, industry, customer, and item Forecasts Enables you to manage forecasts and view anticipated revenue by a variety of date ranges, such as month and quarter Lead distribution Lets you view the distribution of leads by Source over time to identify the most profitable lead generation Activities Activities calendar Offers a highly configurable scheduling tool that shows activity types, covers workdays, hours, and holidays, allows multiple users to access the same calendar, and provides a team dashboard calendar Service module Addresses queues and territory management, allowing you to define team queues, view service calls by queue, and manage territory hierarchies; covers service call activities, enabling you to return serialized items for re-shipment, create credit memos from service calls, and monitor response and resolution times Service Management Service management optimizes the potential of your service department, providing support for service operations, service contract management, service planning, tracking of customer interaction activities and customer support. Capabilities include: Service call Enables users to manage, track, and resolve customer questions and deal with item-related problems Customer equipment card Provides service technicians with detailed information about an item sold to a customer, such as a manufacturer's serial number, replacement serial number, and all service call history Service contract Allows users to create a regular support or warranty contract for items or services sold to a customer Rate tables Allows you to enter your foreign currency rates and indexes or auto download rates from the Web, which can then be used in reports and data entry Service reports Enable users to view and analyze data related to service contracts, customer equipment, and service calls Purchasing Purchasing enables you to manage and maintain every aspect of your vendor relationships. Tools and processes include: Purchase order -- Allows you to issue a purchase order to vendors for materials or services, update the available amount for the items ordered, and notify the warehouse manager of the expected delivery date Purchase delivery note -- Updates the actual in-stock amount without affecting the vendor's account balance Purchase return -- Records goods returned to suppliers Purchase invoice -- Records supplier invoices and simultaneously records a stock entry Warehouse management Warehouse management gives you the tools and processes you need to handle stock merchandise, including: Item management Manages all item information, including name and code, barcode, trademark, measures, prices, and even the item's picture Item query Gives you a quick view of item details Price lists Lets you define as many price lists as you need and associate them with each customer or vendor Special prices Records prices for unique customers or from unique vendors and enables you to set quantity-sensitive prices that change according to quantities purchased General receipt/release from stock Allows you to record a stock entry or release not connected directly to an AP/AR document Transfer between warehouses Enables you to record all transfers between warehouses Stock transactions Maintains opening balances for stock items and updates stocktaking data Material Requirements Planning Material requirements planning (MRP) manages MRP through a wizard-based process. This process enables users to define a planning scenario in five easy steps and predict demand based on forecasts. Capabilities include: Define forecasts Allows users to predict demand based on forecasts, foresee future demand for the product, and adjust material planning accordingly Planning wizard Steps users through the creation of planning scenarios in five easy steps. Users define the planning horizon, which can be viewed in weeks or days. Scenarios can be run for a range of items or item groups. The user selects the desired criteria in the scenario, such as existing stock levels, open purchase orders, sales orders, work orders, and inventory that reached its minimum stock level, as well as predefined sales forecasts. Once a scenario is executed, the solution presents a make-or-buy recommendation. Drill-down options allow planners to view the net requirement calculations and view the actual documents driving the gross requirements. Exception warnings and visual cues help users identify orders that need to be expedited. Order recommendation report Allows planners to automatically select recommended production orders and purchase orders for automatic creation; if an item needs to be outsourced, planners can easily convert a production order to a purchase order Business partners Business partner management allows you to track and manage vital information about your clients and vendors. Capabilities include: Cards management Records all information about clients and vendors, including addresses, contact records, account balances, and more Contacts Records telephone calls, meetings, or any Interactions between you and your client or vendor Opening balances Manages opening balances of customers And vendors Contacts summary Displays your open customer contact records Sales opportunity Records any sales opportunity, from first call To successful closure Opportunity analysis Reports on opportunities in three main dimensions: by customer, per item, and per agent SPSS Data Entry – Analytical Tools - Inference

BA9229-Seminar II-Contemporary Management 1. Culture and Management. 2. Emotional intelligence and Management. 3. Information systems and Management functions. 4. Internet marketing. 5. Retail Management 6. HR accounting and audit. 7. Reputation management 8. Brand Building and Management. 9. Bench Marking. 10. Six sigma.

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